First Thursdays

Join Now Beverly Hills in partnership with Next Beverly Hills on Thursday, March 3 from 4 p.m. - 5 p.m. at Sweet Beverly in Beverly Canon Gardens for a Mad Hatter themed event for the March First Thursday kick-off. We encourage attendees to wear a fun hat, stop by Sweet Beverly to order a tea or treat, and hang out with other community members!

Now Beverly Hills (formerly My Beverly Hills) is the City of Beverly Hills' offical shop local program. We will be raffling off prizes to those that attend and sign up for the Now Beverly Hills newsletter! Subscribe and find out more here!

Once the event at Sweet Beverly is over at  5 p.m., attendees are encouraged to hop on the trolly and have dinner and/or drinks with your friends at one of the participating businesses offering promotions during First Thursdays! 

‘First Thursdays’ take place the first Thursday of each month from 5 p.m. to 9 p.m.. Participating businesses around the City offer incentives such as complimentary items, discounted goods or services, extended Happy Hours or specialty menus.

The Beverly Hills Trolley will run continuously on ‘First Thursdays’ evenings on a 40 minute curated route, starting on the hour at 5, 6, 7, and 8 p.m. with various stops throughout.

First Thursday dates:

• Thursday, March 3, 2022
• Thursday, April 7, 2022
• Thursday, May 5, 2022
• Thursday, June 2, 2022